How Much Money Is That Lead Really Costing You?
Your upline has everyone excited about buying leads. He promises that purchasing leads will change everything for you. If you could just get on boar...
Your upline has everyone excited about buying leads. He promises that purchasing leads will change everything for you. If you could just get on board, you would finally experience the success you know you deserve. But you have already spent so much money and time without real results. Is there any validity in your upline’s new game plan?
This process will definitely work for the one super sales hero, but not for the rest of us. It is a bad business idea to pay for leads and here’s why.
1. Purchased Leads are Not In Your Target Market: Purchased leads are generally attained from more general lead capture sites. What if your lead was opting in not because they wanted to start their own work from home business but rather they were looking to make hourly wages working from home. That is a useless lead for anyone trying to recruit for an MLM.
2. Purchasing Leads Involves Cold Calling: Who likes to cold call? Who likes being on the other end of one of these calls? A cold market lead automatically puts up a wall the moment they realize that you are trying to get their money. Wouldn’t you? So even if they want what you are pushing, they don’t want it from you.
3. Acquiring Leads Should Make You Money, Not Cost Money: If you are marketing online correctly, then you definitely should be involved in affiliate marketing. Traffic visiting your sites will be potential customers of your recommended products before they are customers of your primary product or business. This is called a sales funnel. It is a way to leverage your time, weed out leads that are not interested in your product and make you money. Remember, leads should be making you money, not costing you money.
So you have to find a way to talk to hundreds of people without actually purchasing leads. By using attraction marketing, you can have people hanging on your every word, buying your recommended products and joining your business. Learning how to attract others and becoming a leader will bring about massive amounts of traffic to your site. Thus leading to tons of leads. As long as you are offering your visitor true value, they will trust you and feel good about being in business with you. They will keep coming back to your site for more hope and knowledge.
Find out how Laura Kuhn, rookie internet marketer, gets everyday using this one